February 18th, 2009 by Dave
When’s the last time you looked inside your website’s HTACCESS file? It really should become a part of your monthly (ack, weekly? daily?) audit routines. There could be gremlins at play you see…
Ok, here’s the gig, one day a mate comes along as asks me, “You mind Googling Twitter?” and [...]
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Tags: Google, hacking, hijack, htaccess
Posted in Google, Industry | 32 Comments »
February 11th, 2009 by Dave
Hiya gang…. I just wanted to take a moment to highlight a few very interesting videos from Google on their ‘Insight’ tool. For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including;
Google traffic estimator sandbox - a tool that gives estimated [...]
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Posted in Google, Keyword Research | 22 Comments »
January 27th, 2009 by Dave
After putting together the ‘How to learn SEO’ post, I got to thinking that many folks that learn SEO ultimately want to do it for a living. As such I rounded up a bunch of websites for finding work in the world of Search optimization (and search marketing) – on the [...]
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Tags: contract, freelance, job, jobs, seo, work
Posted in Industry | 18 Comments »
December 4th, 2008 by Dave
Are you looking to hire an SEO consultant or in-house staffer? Then do me a favour, don’t even bother asking an SEO about what keywords they have ranked in the past… and screw the references while we’re at it ok? No really, I mean it.
After an idea born on Twitter [...]
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Tags: hiring, interview, jobs
Posted in General, Industry | 19 Comments »
November 6th, 2008 by Dave
a.k.a - Do your ears hang low
I received and email this morning that is just too good to pass up – pass up talking about that is. I don’t know about you, but I am forever getting emails offering to ‘rank my site in Google’; which is funny because they come [...]
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Tags: Google, LSI, myth, spam
Posted in General, Google | 11 Comments »
November 5th, 2008 by Dave
A new resource in the link builders toolbox
In SEO links are the golden commodity that make or break a campaign. Not only are inbound links critical in ranking, but who you LINK TO can also be a serious consideration. Google has said many times that you really can’t be hurt by who links to you, [...]
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Tags: hacking, Link Building, malware
Posted in Link Building, Tools/Resources | 6 Comments »
October 27th, 2008 by Dave
YouTube for web marketers
First up is a new multimedia site for internet marketers called – IM Broadcast
This site was created by Loren Baker of Search Engine Journal and a few of my pals, Dave Snyder and Jordan Kasteler from the firm Search and Social. For the launch last Friday they live streamed [...]
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Tags: seo, vertical search, video
Posted in General, Tools/Resources, news | 9 Comments »
October 21st, 2008 by Dave
Google Hacks… or more aptly Google Dorks are a handy tool for anyone that not only enjoys SEO, but searching in general. Originally termed as such by the hacker/cracker community – you can get lot’s of interesting information. They call ‘em dorks because if you’re leaving information open to the search [...]
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Tags: advanced operators, Google, tips
Posted in Google, Tools/Resources | 19 Comments »
October 15th, 2008 by admin
Wednesday October 15th is “Blog Action Day: Poverty” and so far 11,211 blogs/websites have participated in this massive awareness campaign, including your friends here at Site-Reference. We hope you can join us! Simply post a comment below and Site-Reference will donate $1 (per comment) to Kiva.org.
What is Kiva and why are we supporting it?
Well, a [...]
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Tags: blog action day, Kiva, nicolas gremion, Poverty
Posted in General, news | 61 Comments »
October 3rd, 2008 by Dave
Foundational link building part II – article marketing
When we left off earlier this week, article marketing best practices were the topic of the day. I like to think of it as content distribution more than anything. Deciding which articles are to be marketed for each target is a big part of [...]
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Tags: article marketing, Link Building, Social Media
Posted in General, Link Building | 5 Comments »