Many people rave about the high link building value social networking sites hold. Well, I don’t think this is true. In fact, I don’t think social networks should generally be used as a link building method at all. At least not in the way many people seem to think they work. Here’s what I think.

Spam. We all hate it. We all fight it, but there’s more closet spammers around than you think. Then again, is what they’re doing really spam? Maybe not…In fact, you might be spamming and not even know it!

Link building is the bane of existance for most SEOs, but it certainly shouldn’t be. In the Link Building Masterclass, we talk about diversity and look at a huge list of posts and tools from around the Web that will make you a better link builder. After all, the better you get at building links, the less you have to do and the better your sites will perform!

Local SEO can be tricky, and unfortunately, SEOs are often the reason these sites reach a plateau. Find out what the problem is and what to do about it here.

Should SEOs consider a career change, or at least a change in direction? The great debate has started!

SEOs often think ‘Panic!’ first when viral content, link bait, or a PR campaign goes badly. This is definitely the wrong reaction to have. While it might not be ideal, there are ways to make the best of it and suck the situation for all it’s worth. Here’s a look at two bad campaigns and how SEOs can deal with negative link bait, viral content, and PR.

If there’s one company out there that knows a thing or two about failed content and nightmare PR moves, it’s Walmart. Already desperate for a solution and reeling from years of accusations over bad business practices, they didn’t have much to lose. Learn about the situation, the reasons they failed, and how they could have avoided the problem.

Viral content and link bait is some of the best ways to build up a site and keep it ranking, but what happens when it all goes horribly wrong? What about the negative side to this type of content?

How do you drive UK SEOs crazy? Change the ’s’ to a ‘z’ in their search results. All joking aside, some seriousness on Google’s new spelling ideas.

When’s the last time you looked inside your website’s HTACCESS file? It really should become a part of your monthly (ack, weekly? daily?) audit routines. There could be gremlins at play you see…
Ok, here’s the gig, one day a mate comes along as asks me, “You mind Googling Twitter?” and [...]