August 22nd, 2010 by Angie Nikoleychuk
Think Justin Bieber’s sexy? So does YouTube! Now, I love YouTube. I really do. I spend tons of time there, so imagine my surprise when I noticed this: Sexy, no? (ht and huge thank you to Andy Beard. In his…
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August 21st, 2010 by Lisa Banks
It may still be summer, but if you’re a retail marketer, you’ve got Thanksgiving and Christmas on your mind. Last year, online retailer eBags famously boosted its sales 38% on comparison shopping engines alone, with Cyber Monday sales at 57%…
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August 14th, 2010 by Angie Nikoleychuk
While sipping my coffee last night, I had an epiphany. I know what’s wrong with the search industry! It has no theme song. Without music, the world is a desolate place. Heck! Even Jaws had its own theme and it’s…
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August 8th, 2010 by Lisa Banks
It starts out innocent enough, like any foray into a new advertising platform. You set up your account, put in a couple ads and set your budget. Then, you discover that in only minutes, and with the click of a…
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August 6th, 2010 by Angie Nikoleychuk
How solid is your Social Media strategy, really? Are you just using it for SEO? Have you considered the repercussions (positive and negative) that your strategy has on your business in a general sense? In my experience, many businesses and…
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July 28th, 2010 by Angie Nikoleychuk
A while ago, I read a post explaining that website owners should check the ‘expiration date’ of their content regularly, which subsequently led to an interesting conversation. I didn’t necessarily agree with the post and decided to write a rebuttal….
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July 19th, 2010 by Angie Nikoleychuk
When I first started my business, I learned a very valuable lesson. Against my better judgment, I allowed a client to control more than 50% of my income. When the client’s work slowed down, so did mine, and unfortunately, so…
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July 12th, 2010 by Angie Nikoleychuk
I was skimming through a post recently and was moving right along until the author stated SEO is an art rather than a science and I really have to disagree. Sort of. I’m a firm believer in the idea that…
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July 10th, 2010 by Lisa Banks
As more businesses make efforts to connect and build a fan following online, there are more and more opportunities for an SEO firm to say “hey, we do that, too”. If you’re an SEO, it’s tempting to throw social media…
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