When’s the last time you looked inside your website’s HTACCESS file? It really should become a part of your monthly (ack, weekly? daily?) audit routines. There could be gremlins at play you see…
Ok, here’s the gig, one day a mate comes along as asks me, “You mind Googling Twitter?” and [...]

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Hiya gang…. I just wanted to take a moment to highlight a few very interesting videos from Google on their ‘Insight’ tool. For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including;
Google traffic estimator sandbox - a tool that gives estimated [...]

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After putting together the ‘How to learn SEO’ post, I got to thinking that many folks that learn SEO ultimately want to do it for a living. As such I rounded up a bunch of websites for finding work in the world of Search optimization (and search marketing) – on the [...]

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Are you looking to hire an SEO consultant or in-house staffer? Then do me a favour, don’t even bother asking an SEO about what keywords they have ranked in the past… and screw the references while we’re at it ok? No really, I mean it.
After an idea born on Twitter [...]

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a.k.a - Do your ears hang low
I received and email this morning that is just too good to pass up – pass up talking about that is. I don’t know about you, but I am forever getting emails offering to ‘rank my site in Google’; which is funny because they come [...]

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A new resource in the link builders toolbox
In SEO links are the golden commodity that make or break a campaign. Not only are inbound links critical in ranking, but who you LINK TO can also be a serious consideration. Google has said many times that you really can’t be hurt by who links to you, [...]

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YouTube for web marketers
First up is a new multimedia site for internet marketers called – IM Broadcast
This site was created by Loren Baker of Search Engine Journal and a few of my pals, Dave Snyder and Jordan Kasteler from the firm Search and Social. For the launch last Friday they live streamed [...]

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Google Hacks… or more aptly Google Dorks are a handy tool for anyone that not only enjoys SEO, but searching in general. Originally termed as such by the hacker/cracker community – you can get lot’s of interesting information. They call ‘em dorks because if you’re leaving information open to the search [...]

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Wednesday October 15th is “Blog Action Day: Poverty” and so far 11,211 blogs/websites have participated in this massive awareness campaign, including your friends here at Site-Reference. We hope you can join us! Simply post a comment below and Site-Reference will donate $1 (per comment) to Kiva.org.
What is Kiva and why are we supporting it?
Well, a [...]

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Foundational link building part II – article marketing
When we left off earlier this week, article marketing best practices were the topic of the day. I like to think of it as content distribution more than anything. Deciding which articles are to be marketed for each target is a big part of [...]

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