If there’s one company out there that knows a thing or two about failed content and nightmare PR moves, it’s Walmart. Already desperate for a solution and reeling from years of accusations over bad business practices, they didn’t have much to lose. Learn about the situation, the reasons they failed, and how they could have avoided the problem.

Viral content and link bait is some of the best ways to build up a site and keep it ranking, but what happens when it all goes horribly wrong? What about the negative side to this type of content?

How do you drive UK SEOs crazy? Change the ’s’ to a ‘z’ in their search results. All joking aside, some seriousness on Google’s new spelling ideas.

When’s the last time you looked inside your website’s HTACCESS file? It really should become a part of your monthly (ack, weekly? daily?) audit routines. There could be gremlins at play you see…
Ok, here’s the gig, one day a mate comes along as asks me, “You mind Googling Twitter?” and [...]

Hiya gang…. I just wanted to take a moment to highlight a few very interesting videos from Google on their ‘Insight’ tool. For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including;
Google traffic estimator sandbox – a tool that gives estimated [...]

After putting together the ‘How to learn SEO’ post, I got to thinking that many folks that learn SEO ultimately want to do it for a living. As such I rounded up a bunch of websites for finding work in the world of Search optimization (and search marketing) – on the [...]

Are you looking to hire an SEO consultant or in-house staffer? Then do me a favour, don’t even bother asking an SEO about what keywords they have ranked in the past… and screw the references while we’re at it ok? No really, I mean it.
After an idea born on Twitter [...]

a.k.a – Do your ears hang low
I received and email this morning that is just too good to pass up – pass up talking about that is. I don’t know about you, but I am forever getting emails offering to ‘rank my site in Google’; which is funny because they come [...]

A new resource in the link builders toolbox
In SEO links are the golden commodity that make or break a campaign. Not only are inbound links critical in ranking, but who you LINK TO can also be a serious consideration. Google has said many times that you really can’t be hurt by who links to you, [...]

YouTube for web marketers
First up is a new multimedia site for internet marketers called – IM Broadcast
This site was created by Loren Baker of Search Engine Journal and a few of my pals, Dave Snyder and Jordan Kasteler from the firm Search and Social. For the launch last Friday they live streamed [...]