Archive for February, 2009

published: February 18th, 2009

Google hijackers from crackers; check your HTACCESS

Category Google, Industry | 55 comments »

When’s the last time you looked inside your website’s HTACCESS file? It really should become a part of your monthly (ack, weekly? daily?) audit routines. There could be gremlins at play you see…

Ok, here’s the gig, one day a mate comes along as asks me, “You mind Googling Twitter?” and I told him to mind his manners as I didn’t go for that kind of thing. Anyway, obliging him, the mighty Google was consulted and from what I could see, the oracle of the ‘Plex was behaving as normal.

Upon pressing for details as to what exactly he is seeing he sends me this;

Gooogle gets hijacked

As you can see the top results are for an Anti-virus website… NOT for Twitter

Being the curious type, I inquired with a few other folks to see what they were seeing. Sure enough, we were all seeing the proper set of results. Fair enough, it sounds like the hull has been compromised and he’s taking on water.

As we backtracked it seems there was a search result that had a peculiar behavior earlier that day. Upon clicking the top result in Google his AV software had done the jig, (although it may have been the Trojan mimicking to gain access).  I went over to the website in question – and nothing.

I then searched the website in Google and clicked on the listing – voila! Sure enough you we’re redirected and a pop-up prompted to do a ‘security scan’ cough cough. This behavior ONLY happened when accessing the site via Google.

 

The HTACCESS Gremlins

What could this be one wondered. Certainly the mighty Goog’ has not fallen pray to wrong doers have they? After all they say they’ve done it before;

Google serves up malware????

 

Naw, that couldn’t be it.

Initial suspicions leaned towards the site being hacked, but the site administrator was as confused as a link baiter on truth serum, no hacks could be found. To be on the safe side, a few of those in the know, information retrievers, were consulted and one specializing in rarefied AIR (adversarial information retrieval) had the answer. Check the HTACCESS file; which was an enlightening journey.

You see kind reader, they had gone in and were redirecting ONLY the traffic from Google which then prompted and had caused the computer to be infected. Then, on subsequent searches they were intercepting it and sending back their own (modified) Google results. The sneaky little buggars.

 

Make it a part of your site audits

You can just imagine the reputation problems that could come from this not to mention its potential for sabotage. While this may not seem like the domain of the SEO, having low search engagement and possibly infecting visitors is sure to have negative effects ultimately. No matter how you look at it, from hacking to put nasty (outbound links) on competitor sites to redirecting incoming SERP requests, this is something SEOs need be aware of.

In the modern world of SEO, close ties with the security and system administrators is key. Everyone needs to be aware of the potential for such attacks and be vigilant. A lot of time and money (into search campaigns) could easily be washed away and replaced with a reputation management problem.

What to watch for - This type of attack is often found when you are using a CMS or WordPress type installation that requires the htaccess to be writable (such as SEF URL creation). To guard against it, be sure to chmod your hataccess so the at it’s not writable until you need to publish something new – then make it writable, create pages and then set it back again.

 

…. Something to consider…

 

Popularity: 71% [?]

published: February 11th, 2009

Using Google Search Insight for keyword research

Category Google, Keyword Research | 41 comments »

Hiya gang…. I just wanted to take a moment to highlight a few very interesting videos from Google on their ‘Insight’ tool. For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including;

Google traffic estimator sandbox – a tool that gives estimated traffic clicks and cost for given terms on Google Adwords. This is another handy metric to have when doing KW research.

Adwords Keyword calculator – Google’s adwords estimator tool. Also handy… but still, more PPC data for cross referencing.

Google Search based KW tool – this one generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.

 

But there’s one more…

Google Insight for researching KWs

Enter Google Insights for Search

These are all great for getting some keyword / phrase ideas and even some general search traffic numbers; but what about trends? Sure you could use Google Trends – but it is a bit lacking in this author’s opinion… 

And so you check out – Google Insights for Search tool – much like Google trends for looking at search data. It is seriously great for KW research purposes. Now this isn’t really a NEW tool, but it is one I have been turning to more and more of late with my SEO programs…

What can you do with it?

  1. Historical term popularity
  2. Geographic usage
  3. Suggests other top terms
  4. Compare multiple terms
  5. See up and coming ‘Hot searches’
  6. Use empty search box to see general trends

 

New videos bring business intelligence

As I was saying, this tool has been around for a while; it is simply more recently that I have included Google Insights into the main stream of my keyword research tools. In truth there is a great deal of business intelligence to be gleaned from this bad boy.

Last week Google put out a few interesting videos which are well worth watching to get an idea of the various types of BI available to you… have a watch won’t you?

Google Insights for Search: Creating Advertising Messages

Learn how to use Google Insights for Search to capitalize on search trends to create relevant advertising messages.

 

Google Insights for Search: Evaluating Brands

Learn how to use Google Insights for Search to help you identify brands competing with your product to see how your brand stacks up.

 

Google Insights for Search: Measuring Campaign Impact

Learn how to use Google Insights for Search to analyze the impact of your marketing activities on people’s ability to recall and search for your brand

 

As you can see, this particular tool has legs, now we just need to test it some more to see how accurate the data is. For that, I’d play around with some products, terms and query spaces that you’re familiar with. Does the data play out? Even most of the time? So far it’s been pretty good… so you tell me..

Until next time…

 

More reading;

Google Keyword Tool Offers Insight for Search Marketers – ClickZ
New Google Insights: Fact or Fiction? You Tell Me – Marketing Pilgrim

Google Insight for Search Tool for SEO Enthusiast – Top SEO
Google SEO research tools -  We SEO
Insight within Google Insight – Contact Dubai

Popularity: 64% [?]