R7
October 3rd, 2008 by Dave
Article marketing tips and resources
Category General, Link Building | 11 comments »
Foundational link building part II – article marketing
When we left off earlier this week, article marketing best practices were the topic of the day. I like to think of it as content distribution more than anything. Deciding which articles are to be marketed for each target is a big part of the game.
- Media/News outlets
- Industry Blogs
- Social Networks
- Associations
- Supplier Sites
- Vertical non-competitor
No easy way here, hopefully you already know the major players in your market. Track them down, establish what types of articles are common, the general demographic and set about crafting a piece that had a high likelihood of appealing to their senses.
It could be argued that we’re now crossing into blogging terms such as ‘guest posting’ or ‘content marketing’ but ultimately we have an article and we’re using it for marketing purposes… so let’s not mess with semantics. Ok?
Now some directions to get you going….
News Media – If we were in the ‘Antique lighting’ niche we could try some things like; Interior design news Or Interior design news, submit- Play with some related market keywords and start making a list of sites to assess and short-list some for targeting.
Blogs – there are more than a few places to seek out worthy industry blogs to potentially guest post on… try these; Google Blog Search -Technorati - Bloglines - MyBlogLog – BlogMarks – Blog Hop – Blogmarks – BlogPulse – IceRocket - Kinja - TailRank – Live Journal – BlogMemes
Social Networks – find the networks and social media sites in your niche to find top influencers and top sites being published. Start to make some contacts and opportunities to guest post. Here is a Big list of Social Media sites - or search out niche ones.
Associations – once more you need to find international, national and local associations that are related to your market and see if they have any white papers, articles or blogs that you might be able to target content at. Google is your friend.
Supplier sites – not only do your suppliers love you for promoting their products, they also are in a need for content and this can be a win-win situation. Have a look at some of your supplier’s websites for ways to get your content (and name) out there.
Vertical non-competitor – beyond the above mentioned tactics, there are often related niches to yours (verticals) that are not direct competitors. We can also look at these sites as places to hopefully publish our articles. No stone un-turned right?
The approach and pitch you use when looking to place articles will vary. The main thing is to be respectful, humble and have one helluva a targeted piece that they want to publish. Remember, one well placed article can build a lot of link love for the not only target site, but from author links it will also flow to you.
Article Repositories
Now we’re into the back end of the strategy. I say that because as we discussed last time with article marketing strategy, the articles we don’t think are of a high enough quality get relegated here. That is not to say total crap, but just not the A List material.
That is not to say there aren’t benefits as some articles can actually get some reasonable distribution and even a few half decent backlinks if yer lucky. These are no where near as valuable as the above targeting methods, but some cumulative effects are possible.
I am once more not a fan of huge mass submissions as quality is the game. And to b honest I am unsure if I’d go deeper than the top 10 – but here’s a list that should suit the most dedicated among you;
Now remember that we want to target the Author Bio links on each submission… yea it sucks, but read more about; Article Marketing Done Right
That’s it for today… have a great weekend.
More reading for you;
Editorial Link Building with Article Marketing – Ask Kalena
Article Marketing: How To Be an Article Marketer Like No Other! – Marketing Pilgrim
Article marketing the right way – BlgoStorm
How to market articles without using repositories – Search Engine Journal
Cheaters Guide to great headlines – Copy Blogger
Hot to write a killer ‘How to’ article – Copy Blogger
Headline titles that work – Copy Blogger
5 Sure fire headline formulas that work - Pronet
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October 12th, 2008 at 12:39 pm
We use article marketing a lot and this is a great list that we will incorporate. I’ve found that getting listed on a lot of sites is not as good as getting listed on just a few really good ones.
October 28th, 2008 at 6:31 am
I do article marketing very rarely. Only with good sites, not with lots of sites. Thanks for the info.
October 29th, 2008 at 5:22 am
But article marketing is perfect way to drive traffic and getting good page rank. Article submission has always been a good way.
November 4th, 2008 at 12:17 pm
Article marketing is very good but we must not submit same article in every website. I target 2 keywords in 4 or 6 diferent articles.
April 24th, 2009 at 6:40 pm
article is very good, nice cool, Thank you very much
April 28th, 2009 at 1:16 am
Marketing articles is a good way to drive traffic.But its effective if its done properly.
Thanks for the list.
July 9th, 2009 at 2:40 am
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July 9th, 2009 at 5:39 am
Article marketing works for me and my blog. Thanks for the nice information. You raised some good points, thanks, sincerely, Jim
September 7th, 2009 at 1:40 am
I know article submission is good way to increase traffic but now social media is good way to increase site traffic.
October 14th, 2009 at 3:33 am
Hi. I wait long time but google or other search engine index only 10 to 14page. I submit site map too. Plz say anything what happen. How i list my all page fast? I already submit sitemap to them. Google take 1page in 1 day, mean it take 10year to list my all page. I have thousand of page. Need help to promote fast and top search rank. But before all page index is important. I also see they index .gov site in 1hour.
December 30th, 2009 at 2:07 am
Article Submission is one good option to drive traffic to a site. Just make sure to always have it fresh and with high-quality content…