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← How to check if a website has been serving up malware

What not to ask when hiring an SEO →

November 6th, 2008 by Dave

The Magic Google ranking machine

Category General, Google | 17 comments »
Google Buzz

a.k.a – Do your ears hang low

I received and email this morning that is just too good to pass up – pass up talking about that is. I don’t know about you, but I am forever getting emails offering to ‘rank my site in Google’; which is funny because they come in on my SEO Blog and SEO Company email addresses, ( instant DUH Magazine subscription there) … One has to imagine they are blind spamming since who in their right minds would try and sell ME search optimization services, right?

But for the sake of ensuring that you, my fine readers, are educated… I figured we’d have a look. Here’s the email;

“Is your Site Optimized with the Google latest methodology called LSI to Rank High???

Does your Site Rank Low??? Do you have less traffic on your site???

An end to all these question. We provide a complete solution for your Online Business need.

We bring Traffic to Your Site and rank You Top with our LSI based Google’s Algorithm at affordable rates

Our Steps and the Activities to Rank You Smart

Keywords Research – Competition Analysis – LSI Check – Optimized Content Creation – Keywords Optimization – Back Link Creation/Link Building – Submission to Search Engines and Directories – Submission to Article Directories

Please reply for the best quote for your website link and we will guarantee to Rank You 1st to 10th position in Google ranking.”

Beyond the horrid grammar and sales copy, the thing that jumped out madly at me was the bit about “Google latest methodology called LSI”. My friends, if you EVER get emails from SEOs using this little catch phrase… you know you’re in the wrong place. Actually if you’re considering hiring an SEO, ask them about LSI…. If they in any way infer that it is part of the Google process…. BAM… file them away.

You see, this is what I call the LSI Bandwagon effect (read that post for more). While search engine obviously use semantic technologies, there is no evidence Google is using that one and SEOs that state otherwise are doing nothing more than mythology regurgitation.

For more – Dr. E. Garcia – SVD and LSI Tutorial 5: LSI Keyword Research and Co-Occurrence Theory – SEO’s and their exhaustive search myths

Submit this!!

Another golden turd that I hate seeing offered by any search optimizer service “Submission to Search Engines and Directories” – while I am still mildly partial to using directory submissions, (quality over quantity, right?) the whole submit to search engines is bad ju ju.

Sure, it’s great for noob webmasters when they first come on the scene, but considering that indexation is greatly reliant on links, the link building portion of the program will naturally take care of this. While it cannot hurt to submit to search engines, it will not ensure any meaningful rankings.. so professional SEOs should not be offering this service.

All of this made me think of a tune…

(Sung to; Do your ears hang low…you know “Do your ears hang low? Do they wobble to and fro? Can you tie them in a knot? Can you tie them in a bow?”)

Oh Does your Site Rank Low??? Got no traffic on your site???
Do you want it right now? We can get it over-night….

We can make the magic happen with our latest Google weapon
Oh does your site… does your site…rank…low

Look before you leap

And so my friends please do be careful out there. What if they had a slick presentation, more polished and refined? How would one know? You ultimately need to learn the essentials of SEO to even hire one. Back in the 80’s there were far more complaints about home renovators than there is today. Why is that? In no small measure the explosion of home renovation television shows and home videos quickly delivered a higher level of education to home owners than ever before.

This is turn help to weed out the less than reputable contractors as they had a hard time even finding work.

In this way, business owners need to learn at least the fundamentals of SEO before trying to hire one. While there are many articles out there on what to ask and how to go about hiring an SEO, knowledge building is perhaps the best place to start.

Until next time… play safe….

Popularity: 67% [?]

17 comments to “ The Magic Google ranking machine ”

  1. # 1 insurancesitesfind » Blog Archive » The Magic Google ranking machine has said:
    November 6th, 2008 at 11:52 am

    [...] Do you have less traffic on your site??? An end to all these question. Read more [...]

  2. # 2 Patricia Parker has said:
    November 10th, 2008 at 1:19 pm

    Thanks for the helpful and entertaining insight.

    As a business website owner I am in the learning process of SEO and am overwhelmed.

    But as they say, “knowledge is crucial”.

    Any and all reliable information for new or seasoned website entrepreneurs is always like getting a present and it’s not even your “Birthday”.

    Thanks again!

  3. # 3 tmobil8 has said:
    November 10th, 2008 at 1:58 pm

    Greetings, Thomas Richmond here, thanks for the info! Have a good week. Admin

  4. # 4 Camping Dude has said:
    November 19th, 2008 at 11:15 pm

    Thanks for spelling this out to everyone. The first thing i do when receiving a email like this is to look at the return address, @gmail, @yahoo,? wheres their business email address, i then proceed SpamCop to report this as spam, mark as spam in my email and delete as quickly as possible.
    SEO is not easy and take considerable work. Keep up the good articles.

  5. # 5 moneyholic has said:
    November 29th, 2008 at 8:22 am

    great. i build myblog since 3 week ago. and until now google not index yet my blog. i always submitt to many SEO. its problem?

  6. # 6 SEO has said:
    December 4th, 2008 at 7:24 am

    well, Google DO, u listen it right ? DO use LSI.

    Its always the experiments in SEO that makes us conclude that oh k this thing is working. And that LSI is present. Now its upto you baby, if you call it RELATED WORDS :P

  7. # 7 Jimmy has said:
    February 13th, 2009 at 2:26 pm

    i read you words but i can not agree with it. my site have low rank but i have some trafic any way. so you mean if i have higher ranking let say 4. and the traffic is running always,

  8. # 8 document scanning florida has said:
    March 6th, 2009 at 1:33 am

    its the real fact

  9. # 9 4ndr3 has said:
    March 6th, 2009 at 4:00 am

    i think if ihave rank good many people can come to my blog

  10. # 10 Rakesh has said:
    March 14th, 2009 at 6:56 am

    Actually, last sunday i went to cybercafe for surfing.i am in very much mood for surfing.
    Suddenly i had enter keyword BALL VALVE in google search. i found a nice website in google result. i like that website becoz i am mechanical engineer and i required valve for my company.

  11. # 11 GO vs YA has said:
    April 10th, 2009 at 5:20 am

    nice post friend! how do you think about SEo it”s simple!!

  12. # 12 seo has said:
    July 16th, 2009 at 3:10 am

    thanks for inform ation

  13. # 13 Fania has said:
    August 7th, 2009 at 2:16 pm

    I agree, it’s the fact.

  14. # 14 Ead has said:
    August 10th, 2009 at 7:36 am

    Thanks for the info!

  15. # 15 Dan has said:
    August 28th, 2009 at 4:57 pm

    Hi,

    I have had my website for about 4 months and my page still ranks at 0. I have built back links. I have written articles and submitted to directories. I am constantly trying to optimize but still only getting about 150 visitors a day. I need about 2000. Am I just too impatient?

  16. # 16 Neel has said:
    October 26th, 2009 at 1:09 am

    it was really a nice post, i have actually received quite a lot of emails from such SEO webmasters…. now i’ll take great care while dealing with them:)

    thanks

  17. # 17 Rock has said:
    January 11th, 2010 at 12:00 am

    There is always someone in SEO land that wants to ream you but you guys keep us one step ahead

    thanks

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