Using Google Search Insight for keyword research

Category Google, Keyword Research | 41 comments »

Hiya gang…. I just wanted to take a moment to highlight a few very interesting videos from Google on their ‘Insight’ tool. For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including;

Google traffic estimator sandbox – a tool that gives estimated traffic clicks and cost for given terms on Google Adwords. This is another handy metric to have when doing KW research.

Adwords Keyword calculator – Google’s adwords estimator tool. Also handy… but still, more PPC data for cross referencing.

Google Search based KW tool – this one generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.

 

But there’s one more…

Enter Google Insights for Search

These are all great for getting some keyword / phrase ideas and even some general search traffic numbers; but what about trends? Sure you could use Google Trends – but it is a bit lacking in this author’s opinion… 

And so you check out – Google Insights for Search tool – much like Google trends for looking at search data. It is seriously great for KW research purposes. Now this isn’t really a NEW tool, but it is one I have been turning to more and more of late with my SEO programs…

What can you do with it?

1. Historical term popularity
2. Geographic usage
3. Suggests other top terms
4. Compare multiple terms
5. See up and coming ‘Hot searches’
6. Use empty search box to see general trends

 

New videos bring business intelligence

As I was saying, this tool has been around for a while; it is simply more recently that I have included Google Insights into the main stream of my keyword research tools. In truth there is a great deal of business intelligence to be gleaned from this bad boy.

Last week Google put out a few interesting videos which are well worth watching to get an idea of the various types of BI available to you… have a watch won’t you?

Google Insights for Search: Creating Advertising Messages

Learn how to use Google Insights for Search to capitalize on search trends to create relevant advertising messages.

 

Google Insights for Search: Evaluating Brands

Learn how to use Google Insights for Search to help you identify brands competing with your product to see how your brand stacks up.

 

Google Insights for Search: Measuring Campaign Impact

Learn how to use Google Insights for Search to analyze the impact of your marketing activities on people’s ability to recall and search for your brand

 

As you can see, this particular tool has legs, now we just need to test it some more to see how accurate the data is. For that, I’d play around with some products, terms and query spaces that you’re familiar with. Does the data play out? Even most of the time? So far it’s been pretty good… so you tell me..

Until next time…

 

More reading;

Google Keyword Tool Offers Insight for Search Marketers – ClickZ
New Google Insights: Fact or Fiction? You Tell Me – Marketing Pilgrim

Google Insight for Search Tool for SEO Enthusiast – Top SEO
Google SEO research tools -  We SEO
Insight within Google Insight – Contact Dubai

Popularity: 64% [?]

41 comments to “ Using Google Search Insight for keyword research ”

1. # 1 Using Google Search Insight for keyword research — Encourage Blogging has said:
   February 13th, 2009 at 12:50 am

   [...] to Dave for the [...]

2. # 2 Johny R. Metellus has said:
   February 13th, 2009 at 3:04 pm

   Great deal of information. I have been searching for some good insight like that for a minute. Thank you.

3. # 3 dennis romano has said:
   February 13th, 2009 at 3:51 pm

   Great information, all “Add To Favorites” worthy!

4. # 4 tee has said:
   February 13th, 2009 at 8:16 pm

   good

5. # 5 Darren Tan has said:
   February 13th, 2009 at 8:50 pm

   This is really good. I didn’t that Google has these features. Thanks!

6. # 6 Mike Adamowicz has said:
   February 14th, 2009 at 2:46 am

   All these tips will keep me occupied for the next few hours. Thanks for your insights.

7. # 7 Bogdan sbg has said:
   February 14th, 2009 at 12:30 pm

   As a webdeveloper I must say this tool along with Kwords from Google is extraordinary. In 3 months I pushed 4 of my websites in top 15 google for some terms with Kwords. And now, insight gives me more reason to know the direction.

8. # 8 Dave has said:
   February 14th, 2009 at 8:22 pm

   Hey gang… as always, glad if you got even a single tidbit.

   Although I had been playing with it, some of the ideas in the videos seemed worth passing along. IMHO KW research is about diversity in data sources… those are some good ones

   Have a great weekend all!

9. # 9 Using Google Search Insight for keyword research | Small Biz Internet Solutions has said:
   February 14th, 2009 at 9:22 pm

   [...] to Dave for the [...]

10. # 10 Blend New York Fashion Boutique has said:
    February 17th, 2009 at 2:38 pm

    Good info here! Will add this to my list of tools to use!

11. # 11 chicago seo has said:
    February 20th, 2009 at 9:04 am

    Great post, will use this tool over the weekend, thanks.

12. # 12 www.organicbabe.com.au has said:
    February 21st, 2009 at 2:29 am

    As always your articles are great.

13. # 13 Steve has said:
    February 22nd, 2009 at 6:14 pm

    Great post.

    This looks like a really good tool to add to the arsenal.

    I am looking forward to experimenting with it some more.

14. # 14 basyarah has said:
    March 2nd, 2009 at 9:09 pm

    Great information.

    The keywords is very important things.

    Google understand us made a tools that can help you to make a decision

15. # 15 Amy B. has said:
    March 7th, 2009 at 6:44 pm

    Great help for a newbie!

16. # 16 mike has said:
    March 8th, 2009 at 1:53 am

    In addition to post, the free utility synonymbase.com for selection keywords and as similar(wow!) keywords

17. # 17 Simon has said:
    March 14th, 2009 at 6:17 pm

    This is fantastic. Have been using Google adwords for two years, only found this one today… will be looking to implement these techniques.

18. # 18 Titik R has said:
    April 7th, 2009 at 2:15 am

    Great post, thabk you for your tips

19. # 19 Old Cars has said:
    April 10th, 2009 at 1:29 am

    Thanks Dave for sharing this useful post.Keyword is the most important part in On -page SEO, so it should be properly analysised before adding it in our meta.The tools you recommended looks very fruitful.Surely I will experiment it.
    Thanks

20. # 20 Kp has said:
    April 16th, 2009 at 3:08 pm

    Great comp. Really can’t thank you enough.

21. # 21 We Seo has said:
    April 21st, 2009 at 6:08 am

    Hi, thank you for listing our site for added reading in your article, we have Twittered your efforts, great site and keep up the great content.

22. # 22 Mark Adkinson has said:
    April 21st, 2009 at 8:10 am

    I thought I was getting to understand how SEO works but now you’ve put the kybosh on what I’d learned. Well lets start again.

23. # 23 Raymond has said:
    April 25th, 2009 at 9:02 am

    Absolutely to the point and I will be using Google Insights from now on! Many thanks!

24. # 24 Manish Pahuja has said:
    May 26th, 2009 at 1:34 am

    This really is fantastic! SEO pros can use this peroidically for changing a campaign on its head for more relevant keywords. I am surprised thi came after I thought I knew everything about keyword research!! THANX A LOT Dave…You have me as a fan for life

25. # 25 fabamaker has said:
    June 3rd, 2009 at 1:36 am

    i use all google servises…they are really help me in seo

26. # 26 Picko has said:
    June 9th, 2009 at 2:00 pm

    useful info, thank’s

27. # 27 Technologian has said:
    June 9th, 2009 at 8:00 pm

    nice tool, indeed… The funny thing on the top 4 search engines is how relevant their search results once a keywords like Yahoo, Ask, Bing, and Google are being queried on their rivals’ website… check the article here: http://cite-technologian.blogspot.com/2009/06/yahoo-i-ask-my-friends-to-google-bing.html

28. # 28 Tony Streaming has said:
    July 16th, 2009 at 8:46 pm

    What a great piece of information…This is exactly what i’m searching for. Really nice post, and by the way, nice blog. Thanks for sharing.

29. # 29 ilk sayfa has said:
    July 17th, 2009 at 11:29 am

    This is fantastic. Have been using Google adwords for two years, only found this one today… will be looking to implement these techniques.

30. # 30 Website Promotion Guy has said:
    July 24th, 2009 at 7:02 am

    Interesting information. I think it’s very important for website owners to learn about these tools as keywords are the roadmap to success on any website. the more we know about the searched terms, the better.

31. # 31 SEO Company has said:
    September 9th, 2009 at 4:23 pm

    Great tool, Google has so much to offer!

32. # 32 Tom Harvey has said:
    September 14th, 2009 at 12:27 pm

    Great insights and tips. Videos are useful for both beginners and those developing alike. Thanks for the great content.

    Tom

33. # 33 ex zurück has said:
    October 30th, 2009 at 2:21 am

    I find the Google Keyword Tool much more effective for keyword research than Google Insights. More useful information there and good keyword suggestions.

34. # 34 Marketing Steve has said:
    November 4th, 2009 at 2:13 pm

    Just ran across this article. Great tool! I can definitely see some quick applied use to geographical real estate searches.

35. # 35 jennifer has said:
    November 7th, 2009 at 5:43 pm

    optimization is a collective discipline of practices that yield higher

    organic search engine rankings.
    ==============================================
    kevin

    SEO

36. # 36 JLee Jones has said:
    November 14th, 2009 at 11:18 am

    Great tool to have,with so many people now interested in affiliate marketing I am glad to see Google give them a hand up in their business adventures especially newbies.

37. # 37 Roka Ferenc has said:
    December 26th, 2009 at 8:57 am

    Thanks. I think Google Insight is very useful tool.

38. # 38 Rifki has said:
    December 31st, 2009 at 8:21 am

    Great post. An interesting look at this tool from Google, especially on it’s use for measuring campaign impact

    Rifki

39. # 39 Rowena Jones has said:
    January 12th, 2010 at 7:48 pm

    A Great Tool to have against your competition. What will the future brain? Thanks for the Information…

40. # 40 peter yu has said:
    January 24th, 2010 at 2:20 pm

    Thank you thank you, this is just what i was looking for to optimize the new site…

41. # 41 Horizon Cottages has said:
    February 6th, 2010 at 5:00 am

    I had been aware of these tools but your explanation has helped me to understand . I will certainly be able to improve my PC campaign thanks to the keyword tool